Museums at Night 2017: Neuroscience in advertising, experimental music, exploration of London cultures, and more to pick from this year’s line-up

If you ever wanted to experience something that the scriptwriter of Night at the Museum could be inspired by, the three days – or rather late nights – at the cultural institutions in London can give you a little bit of the flavour.

museums at night 2017

Although without the talking exhibition pieces, the annual series of events grouped together as Museums at Night offer a couple of interesting talks and a bit of entertainment. This year, they span three days, the 17th-20th of May. Here are our top picks that feature experimental music, some food for thought, and exploration of London culture.

Neuroscience – Why People Buy at the Museum of Brands, Packaging and Advertising

17th of May 2017, 18:00 – 20:30, £19

Why do we make the particular shopping choices, and what attracts us to buying a product? Nikki Westoby, Director of Neuroscience at Nielsen Consumer Neuroscience, will shed some light at how brands use neuroscience in product development and marketing. By explaining how our conscious and subconscious brain works and demonstrating the specialist equipment that’s used to comprehend customer behaviour by measuring neural activity, her talk will help the audience understand how people make subconscious decisions about their purchases.

Rituals to Mould Her With, Handel & Hendrix in London

19th of May 2017, 19:00 – 20:00, £15

A Mayfair venue allows award-winning composers Effy and Litha Efthymiou to curate a multimedia experience that mixes harpsichord music, electronics, drums and found objects with performing arts. The show will feature a harpsichordist Jane Chapman, actor Esme Patey-Ford and dancer Harriet Parker-Beldeau in a show that reimagines the manuscripts derived from early medieval Iberia.

This Is Our London at the Museum of London

19th of May 2017, 19:00 – 22:00, free

museums at night 2017
What does it mean to be a Londoner today? The Museum of London launches City Now City Future – their new series of events that examine the life in a global, bustling city. This event will kick-start the programme by dedicating the first evening to celebrating the cultures and creativity in London. Featuring Reprezent 107.3FM, Cut Festival, OOMK Collective, Nina Manandhar, Mazi Mas and Jasleen Kaur, it will help to promote local artists by exploring style, food, film and music born-and-bred in the capital.

Archives at Night: Sixties at the National Archives

19th of May 2017, 18:30 – 22:00, £15

museums at night 2017Dress up in the vintage clothes from the Sixties and explore Swinging Sixties at the heart of the revolution. The National Archives will display the documents that showcase the biggest cultural and socio-political events of the decade, from the rise of the Beatles, through the arrest and trial of the Kray brothers and Lady Chatterley’s Lover, and the strike of the women workers of Ford Dagenham. Completed with expert talks, workshops, themed photo booth, cocktails and sixties music, it will be an entertaining throwback to the decade that changed the modern world.

Museums at Night Late at the Horniman Museum and Gardens

18th of May 2017, 18:30 – 21:30, £5

The Horniman Museum and Gardens in South-East London will open their galleries and gardens for longer. The institution has welcomed an experimental theatre company People Show for a night, performing alongside the students from the University of Roehampton. With a range of events and workshops, such as storytelling from Olivia Armstrong, special curator tours, or the meet-and-greet with Daksha Patel on the premiere of her new installation Pani. You can also grab a bite and a pint at the café, street food stalls and bars in the museum and gardens.

Explore more events and get the tickets at Museum at Night website.

Kasia Kwasniewska

Editor in Chief

Passionate about far too many things. Loves reading, watching films, eyeing (and producing) good design, listening to music and stuffing her face with chocolate on a daily basis. Cooks from time to time, and drinks far too much coffee to be a normal human being .

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