You really wanted the tickets to that gig of the band you really like. Or even a theatre show. You have a computer in front of you, and a phone nearby just in case, cause you know how it is: huge demand. But would it really be that way if some people whose businesses are run on ticket resale weren’t allowed to make profit out of fans’ dedication?
Just last December, we wanted to see artists that we particularly liked as a little close group of ours. We lost our chance of getting the tickets when they arrived – at least, two of us did. Finally, we had to buy tickets scattered around the place on the resale site for Friday that sold out – one of us ended up by the rooftop! We don’t even mention how awful the prices were – from over £30, they rose to nearly £90 for the cheapest ticket. But, it turns out, these weren’t even halfway that bad…
A website NetVoucherCodes.co.uk has compiled the list of artists whose tickets at the resale were much more expensive that those you could buy at face value. Although they’ve looked just at a few concerts, the problem is much bigger – and these number just magnify the more popular side of the scale.
If you didn’t manage to get the tickets for Bruno Mars, it’ll be tough to get a good price without breaking the bank: the original £83 ticket rose to £456.63. The next 2 most expensive resale tickets were to see Drake (£325) and Olly Murs (£259.18). Every single one of them is at least three times as expensive as the tickets offered in the first place.
Even the tickets worth £15 can be turned into a shady business, it turns out – the website proved that such ticket can still be sold for at least twice the price. And it’s not just pure pop that gets that treatment – according to their comparison, Black Sabbath fans must pay around 30% more for the tickets, which still means £20 on a ticket for a reseller. We don’t even want to multiply that…
“Our research shows the 3 most expensive artists based on cheapest resale ticket prices are Take That, Bruno Mars & Robbie Williams, which isn’t hugely surprising as they are all very popular,” a spokesperson for NetVoucherCodes.co.uk said. “There are lots of acts touring this year and our research shows just how much the resale market varies between artists based on their popularity. Genuine fans are missing out or being forced to pay over the odds. There needs to be more regulation!”
Many artists in the past condemned those who make colossal profits on ticket sales. Adele has partnered with a fan-to-fan website Twickets for ticket resales – before that she’s even offered to refund the fans that were tricked into paying thousands of pounds more. And the artists like the 1975, Catfish and the Bottlemen, Mumford and Sons, Coldplay, Arctic Monkeys and Radiohead firmly expressed how they felt about it.
Broke as we are, the kids like us are often unable to get the tickets to the events we would really like to go to. We’re missing out – and there are people out there who have built companies on ticket resales. It takes just as little as a handful of credit cards and multiple identities that aren’t even verified! Therefore, whoever buys the ticket, doesn’t really know who they buy it off.
A campaign on 38Degrees, a site that allows you to create a profile for a cause, then collect signatures for a cause – was created, but it grows DRAMATICALLY slow. Sign it if you like and force everyone else to do it (as I did with our lovely editorial squad).